by TwoSix Digital | Mar 4, 2016 | Tourism and Technology Tidbits
Custom audiences by social engagement on posts? Facebook Marketing Strategist Jon Loomer discovered what could be a new targeting tool for Facebook advertisers: the ability to create custom audiences based on social engagement. Loomer posted his discovery in a...
by TwoSix Digital | Jan 29, 2016 | Tourism and Technology Tidbits
Facebook Q4 ad spending soars While the overall economy may not have ad a banner quarter Facebook didn’t have any problem selling ads in Q4 – more than doubling over the same time the previous year. The social network reportedly made $5.64 billion off of...
by TwoSix Digital | Jan 8, 2016 | Tourism and Technology Tidbits
Facebook adding custom newsfeeds? We’ve reported quite a bit on the ways Twitter is copying Facebook, but now it looks like Facebook may be taking a page from Twitter’s playbook. Category-specific newsfeeds similar to Twitter’s lists have been...
by TwoSix Digital | Dec 18, 2015 | Tourism and Technology Tidbits
Facebook vs. Yelp? If recent news is any indication, Facebook may be looking to take on Yelp. The social network has reportedly developed a tool to help users find top-rated businesses within an area. Tentatively called “Facebook Professional Services,”...
by TwoSix Digital | Dec 4, 2015 | Tourism and Technology Tidbits
Video’s Impact on Tourism Attractive and compelling visual elements are easy ways to hook peoples’ imaginations and desires when it comes to travel and tourism. We see something amazing and we want to go. Over the past few years, the rise of video as a medium on...