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Facebook Prefetching and Periscope Branding

Prefetching a Mobile-Friendly Experience

Prefetching on FacebookMobile is massive on Facebook. That should come as no surprise at this point as 91% of Facebook’s daily users do so on a mobile device. Because of this, Facebook is working to make a better experience for mobile users through “prefetching”. A Facebook blog this week explained:

“…we’re introducing prefetching – pre-loading mobile content in the Facebook in-app browser before a link is tapped. This can shorten mobile site load time by 29 per cent or 8.5 seconds, improving the experience and decreasing the risk of site abandonment.” 

While 8 seconds may not seem like a lot I implore you to count that out right now just to realize how long it actually is in an age where our attention spans are less than that of a goldfishRead more

Olympics Social Video Views, Cuban Commercial Flights

Olympics Draw Massive Views

Rio OlympicsThe 2016 Rio Olympics games drew serious video views but, unfortunately for NBC, those views were on Facebook. While NBC cited millennials as a reason for the 15% dip in ratings from the London 2012 games, 59% of the 285 million unique video viewers on Facebook came from people under the age of 35.

Social Times reports 139 million views also came from Facebook Live – giving credence to the accusation that NBC – and not millennials was to blame for a dip in network ratings. Many have noted that NBC made it exceptionally difficult to watch the games due to a poor streaming experience.

Indeed, more than 277 million people had more than 1.5 billion interactions with Olympic content on Facebook during the games. Snapchat also reported 50 million Olympic video views while Twitter indicated it saw more than 187 million Olympic-focused tweets.

Commercial Flights to Cuba Coming Soon?

Cuba announced this week it would be ready to begin receiving U.S. commercial flights as early as next week.

JetBlue will perform the inaugural flight August 31 after a more than half century of commercial flight cessation. This is the latest in a tourism boom for Cuba since a 2014 announcement that the U.S. and its Cold War enemy would normalize diplomatic ties. The first U.S. cruise ship to visit the island nation arrived earlier this year.

Facebook Ad Preferences and Algorithm Updates

Facebook Ad Preferences Hone Interests Facebook Ad Preferences

New Facebook ad preferences available to Facebook users may seem detrimental at first – but let us explain. Facebook is using pictures to help users determine the kinds of content they want to see ads from – including travel. This means a more relevant audience for our ads – even if that audience is a bit smaller than what it previously was.

Even better, when a user taps on a particular image they’ll be provided with additional sub-categories to help select the kinds of ads they want to see. This means users will be able to be presented with the kinds of content they want to engage and interact with.

Interestingly, Facebook is also reportedly blocking ad blockers. The preferences are available for many users now, but will be fully available by the end of the month.

Another Facebook Algorithm Update

Another week and another Facebook algorithm update. The social network’s new algorithm aims to make our newsfeeds provide us with more valuable information. Facebook is updating its Feed Quality Program, a database analyzing thousands of surveys with feedback on newsfeeds each day, to create a new ranking system to identify what people find more informative.

Naturally, what may be informative to one person may not be interesting at all to another. Because of that, Facebook is working to tailor each feed to each user to provide a better experience. Facebook predicts some pages may see a “small increase” in referrals and engagement while others may see a small decline. This is likely dependent on the kinds of content published. The new algorithm was announced Thursday and takes effect immediately.

 

Instagram Business Pages Rollout, Facebook Business Pages Change

Instagram Business Pages Now Available

Instagram Business PagesThe big news this week involves those Instagram Business Pages we told you about a few months ago. Well, they’re here! Several TwoSix Digital clients noticed the option to switch over to the new page through their page settings – and they look great!

The new Business Pages provide more options to include information on your business including a phone number, address and email along with a “Contact” button.

Perhaps one of the most exciting additions to Instagram Business Profiles is the access to free analytics. Businesses and social media managers will now be able to access key information on posts and followers without the use of a third party app or website.

While it is not mandatory to switch over right now, it may only be a matter of time before accounts are forced over to used the new profile. Social Media Examiner has a great article on how to switch over and set up your Instagram Business Profile here Read more

Twitter Unveils Dashboard, Facebook Debuts Slideshow

Twitter Dashboard

DashboardA new app from Twitter – called Dashboard – could change the way social media managers use the platform and be a Hootsuite killer. The new app, unveiled this week is a free tool designed to let community managers easily engage with audiences, schedule content and even get ideas for content.

Dashboard appears to be a hybrid between the Facebook Pages app and Hootsuite. While Twitter’s recent changes appear to signal a new direction for the company time will tell if Dashboard catches on. Read more

Facebook Notify Button, Video Comments!

Facebook Notify Button Clues in Friends Instead of Tagging Them

Facebook Notify Button

Credit: SocialTimes

A new Facebook Notify button could potentially replace the numerous tagged comments people leave when they want a friend to see a post. The Facebook Notify button is being tested out with a limited audience right now, but would basically be a button above the comments that would let users click and enter the name of a friend they think might find the content interesting. That person would then receive a notification about the content.

Facebook told SocialTimes it wanted a more discreet way of letting people alert others to good content, so stay tuned.

Comment with Videos!

Comment with VideoFacebook comments are getting an upgrade with news that users will be able to upload a video to leave as a comment on posts. Leaving a video comment is essentially done the same way you might leave a photo comment. Just click on the camera icon next to the comment field where you type to comment and select to upload a video. Give it a try and see if you can leave a video comment! If you can’t, it will probably become available to your account shortly.

The move seems natural given the recent news Snapchat had overtaken Facebook in daily views and with the rise in internet video consumption and predictions.

Pay through Facebook Pages Coming soon?

Facebook users may soon be able to pay directly through a Facebook page to purchase an item from a business. TechCrunch is reporting that Facebook is testing the feature out in Southeast Asia right now and allowing users to buy an item listed on a Facebook page without ever leaving the social network. While details are scarce right now, it could be big news if the company decides to pursue this route.

Facebook Messenger Team Up, How-to Pins, Longer Instagram Videos

Boarding with Facebook Messenger

Boarding your flight with Facebook MessengerIn what could be the first of many, airline KLM is integrating with Facebook Messenger to make it easier to fly. Using Facebook Messenger, KLM passengers will be able to receive their itinerary, flight updates, check-in notifications, get boarding passes and even rebook fights when needed.

KLM previously embraced social media by giving travelers the ability to book tickets via Facebook and Twitter, but this utilization of Facebook Messenger is an unprecedented move and could mark the beginning of a shift in the airline industry. Read more

YouTube Livestreaming App & New Facebook Tools

YouTube competing in the livestreaming market

There could soon be a new kid (app) on the block for livestreaming. YouTube is reportedly building an app it calls YouTube Connect to allow users to stream live video from their devices. This would put the app in direct competition with Twitter’s Periscope and Facebook Live. Livestreaming reportedly coming from YouTube Connect

VentureBeat reports Connect will allow users to log in from Google or YouTube to begin livestreaming and come with chat, tagging and newsfeed functionality. Naturally, videos will be viewable on YouTube as well as through the app. While this sounds intriguing there is one point that is sorely lacking from Connect: a lack of integration with Facebook and Twitter making it easy to share live streams on social networks. Lacking this feature could spell trouble for YouTube unless something can be done to allow access.

Read more

Pinterest Ads Open, Facebook Reach Grows

Pinterest ads now open for your business

This week Pinterest finally opened up its Ads Manager to everyone interested in scheduled Promoted Pins. Up until now Pinterest ads were only in the beta phase.

Along with this opening up, Pinterest unveiled more detailed ad targeting tools to enable advertisers to more accurately promote pins. These targeting tools include some items similar to those seen on the Facebook Ads Manager, like interest and customer database targeting. Pinterest has one different type of targeting that may work in advertisers favor though: keyword targeting, which allows the serving of ads up to people exploring the platform using certain keywords.Pinterest Ads

Time will tell how successful these ads are, but Pinterest says people who saw Promoted Pins had a 40% greater awareness of new products and had a 50% higher purchase intent.

While this is great for individual advertisers with one client, Pinterest currently lacks the ability to switch between multiple ad accounts. This means that agencies with multiple clients will need to set up accounts and switch between them for different clients.

Facebook Reach reportedly still surging

Facebook post reach continues to rise, despite recent algorithm changes many expected to take a bite out of reach. Locowise reports the average reach for posts in February was up 5.33% from January.

Locowise also reported an increase in post engagements from January to February, but it will be interesting to see what happens to engagements rates once a full month of Reactions are able to be recorded.