6 Steps To Create An Effective Monthly Content Calendar
Often underutilized but incredibly beneficial, content calendars are the most efficient way to stay organized and get ahead on your social media strategy. These content calendars can help you create designated content themes and help determine posts to engage your audience. This new year, incorporate the planning process and use of a content calendar to enhance your social media marketing. Follow these 6 steps to create an effective monthly content calendar to integrate into your digital marketing strategy this year.
1.) Use an Actual Calendar to Build Your Monthly Plan
The key to getting started with a content calendar is to use just that – a calendar! Planning a month’s worth of content may seem like an arduous task, but luckily, there are many content calendar tools at our disposal. The easiest and most cost-effective way to start laying out a monthly plan is by downloading a free calendar template online or using Google Sheets or Microsoft Excel. Whichever option you decide to create your content calendar with, the most crucial step is to make sure you have a place to document your plan.
2.) Incorporate National Days, Weeks, and Months
3.) Plan Out Major Events
4.) Designate ‘Themed’ Days for Each Day
5.) Include Your Blogs and Key Landing Page Promotions
6.) Utilize Scheduling Tools to Plan Ahead
Now that you have your monthly content calendar that features your strongest niches, experiences, events, and activities – it’s time to schedule your posts out! Utilizing scheduling tools allows you to spend more time focusing on engagement. Scheduling tools such as Buffer offer automatically populated optimal posting times on social media networks to reach your audience best. Other tools like Sprout Social, HubSpot, and HootSuite are other handy scheduling tools.
Although third-party tools can help increase efficiency, Facebook, Instagram, and Twitter allow you to schedule posts and tweets right from your business account! With Facebook’s Creator Studio, easily create a post and schedule it on both Facebook and Instagram. On Twitter, head to the ads manager to schedule organic posts and create Twitter Cards!