by TwoSix Digital | May 30, 2019 | Digital Strategies, Google Analytics
You should get credit where credit is due. Unfortunately, “Dark Traffic” can be hidden from Google Analytics and website clicks that you drive from social media might not be showing up. Read on to learn everything you need to know about “dark traffic” and what you...
by TwoSix Digital | May 8, 2019 | Media, News
This week, we published the first website traffic analysis for the 50 official state tourism offices. The analysis was conducted by TwoSix Digital to benchmark and rank traffic to each tourism organization’s website. The analysis ranked each state by total traffic,...
by TwoSix Digital | May 2, 2019 | Tourism and Technology Tidbits
This year, the U.S. Travel Association will celebrate National Travel and Tourism Week May 5 through May 11. The week is an annual tradition set to celebrate not only the U.S. travel community but also to unite the different values that travel holds for the economy,...
by TwoSix Digital | Apr 25, 2019 | Digital Strategies, Marketing
One of the hardest writing skills to develop is conveying a point as concisely as possible. In the age of social media, this technique is even more important. After all, if you don’t capture people’s attention in the first few seconds, they’re likely...
by TwoSix Digital | Apr 11, 2019 | Marketing
A digital marketing strategy is primarily driven by the wants and needs of your audience. Knowing both what they want to see and what they need in order to create a conversion can help build a base for your digital strategy. Audiences are always changing, so it’s...