TwoSix Digital Blog
Social Engagement Custom Audiences and Likes vs Favorites
Custom audiences by social engagement on posts? Facebook Marketing Strategist Jon Loomer discovered what could be a new targeting tool for Facebook advertisers: the ability to create custom audiences based on social engagement. Loomer posted his discovery in a...
Content Creation Without Reinventing the Wheel
By Grant Kenney, TwoSix Digital Senior Digital Strategist One thing I've heard from clients no matter what industry they're in: "it's so hard to find content to write about every day!" Having been on that side of the conversation before as a social media manager I can...
Ad Spending on Facebook, Reactions & Hawaii Tourism
Facebook Q4 ad spending soars While the overall economy may not have ad a banner quarter Facebook didn't have any problem selling ads in Q4 - more than doubling over the same time the previous year. The social network reportedly made $5.64 billion off of ads. Chief...
International Tourism, Online Travel Sites, Worst Passwords
Uncertainty looms for international tourism in 2016 Despite strong grown for the past six years, 2016 may mark a downturn in international tourism. In a recent report the United Nations World Tourism Organization (UNWTO) predicts that international tourism may only...
Custom Newsfeeds, TripAdvisor Bookings, Airfordable
Facebook adding custom newsfeeds? We've reported quite a bit on the ways Twitter is copying Facebook, but now it looks like Facebook may be taking a page from Twitter's playbook. Category-specific newsfeeds similar to Twitter's lists have been experimented with since...
Facebook vs Yelp, Best Travel Apps & Syrian Vacations?
Facebook vs. Yelp? If recent news is any indication, Facebook may be looking to take on Yelp. The social network has reportedly developed a tool to help users find top-rated businesses within an area. Tentatively called "Facebook Professional Services," this feature...
Twitter & Periscope Strategies for Content Marketing Success (VIDEO)
By Brian V. Matson, TwoSix Digital Senior Director of Strategy and Education I recently had the opportunity to make my first trip to San Francisco, CA to attend and be a presenter at E-Tourism Summit. It was a fast paced few days with a talented group of destination...
Video Tourism, Easier Custom Audiences, Most Instagrammed Places
Video’s Impact on Tourism Attractive and compelling visual elements are easy ways to hook peoples’ imaginations and desires when it comes to travel and tourism. We see something amazing and we want to go. Over the past few years, the rise of video as a medium on...
Pinterest Opens Shop, Twitter Kills Favorites
Pinterest Opens Shop When Pinterest announced users would finally be able to buy some of the items they see and pin onto their boards many thought it was a great and exciting concept! However, the reality was a bit less exciting as it quickly became clear that finding...
Facebook Dislike Button, Instagram Engagement & Annoying Hotel Guests
Facebook Dislike Button debuts...sort of After years of requests from users Facebook finally unveiled the Dislike Button they had recently mentioned they were working on. The only thing is that the button they talked about turned out to be an emoji-like face to allow...