TwoSix Digital Blog
F8 Conference Highlights
F8 Conference Announces Big Changes With the Facebook F8 conference over there are dozens of fascinating pieces of news to digest and think about. The social network made numerous announcements this week that are sure to have marketers and social media managers...
Facebook Messenger Team Up, How-to Pins, Longer Instagram Videos
Boarding with Facebook Messenger In what could be the first of many, airline KLM is integrating with Facebook Messenger to make it easier to fly. Using Facebook Messenger, KLM passengers will be able to receive their itinerary, flight updates, check-in notifications,...
YouTube Livestreaming App & New Facebook Tools
YouTube competing in the livestreaming market There could soon be a new kid (app) on the block for livestreaming. YouTube is reportedly building an app it calls YouTube Connect to allow users to stream live video from their devices. This would put the app in direct...
Social Engagement Custom Audiences and Likes vs Favorites
Custom audiences by social engagement on posts? Facebook Marketing Strategist Jon Loomer discovered what could be a new targeting tool for Facebook advertisers: the ability to create custom audiences based on social engagement. Loomer posted his discovery in a...
Content Creation Without Reinventing the Wheel
By Grant Kenney, TwoSix Digital Senior Digital Strategist One thing I've heard from clients no matter what industry they're in: "it's so hard to find content to write about every day!" Having been on that side of the conversation before as a social media manager I can...
Ad Spending on Facebook, Reactions & Hawaii Tourism
Facebook Q4 ad spending soars While the overall economy may not have ad a banner quarter Facebook didn't have any problem selling ads in Q4 - more than doubling over the same time the previous year. The social network reportedly made $5.64 billion off of ads. Chief...
International Tourism, Online Travel Sites, Worst Passwords
Uncertainty looms for international tourism in 2016 Despite strong grown for the past six years, 2016 may mark a downturn in international tourism. In a recent report the United Nations World Tourism Organization (UNWTO) predicts that international tourism may only...
Custom Newsfeeds, TripAdvisor Bookings, Airfordable
Facebook adding custom newsfeeds? We've reported quite a bit on the ways Twitter is copying Facebook, but now it looks like Facebook may be taking a page from Twitter's playbook. Category-specific newsfeeds similar to Twitter's lists have been experimented with since...
Facebook vs Yelp, Best Travel Apps & Syrian Vacations?
Facebook vs. Yelp? If recent news is any indication, Facebook may be looking to take on Yelp. The social network has reportedly developed a tool to help users find top-rated businesses within an area. Tentatively called "Facebook Professional Services," this feature...
Twitter & Periscope Strategies for Content Marketing Success (VIDEO)
By Brian V. Matson, TwoSix Digital Senior Director of Strategy and Education I recently had the opportunity to make my first trip to San Francisco, CA to attend and be a presenter at E-Tourism Summit. It was a fast paced few days with a talented group of destination...