TwoSix Digital Blog
On Our Radar | November 2026
The TwoSix team is back and ready to share what’s On Our Radar for November so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses a new "Ask YouTube" feature, AI overviews, new opportunities on Pinterest,...
The Metric Trap: How AI Is Changing Ad Optimization
In 2016, OpenAI trained an AI to play CoastRunners, a boat-racing video game, and rewarded it for scoring as many points as possible. When humans play CoastRunners, they try to win the race. The game, though, hands out points for hitting targets along the way. And...
On Our Radar Highlight – Navigating Meta’s New Link Limits (And How DMOs Can Pivot for Free)
Brian Matson Senior Director of Strategy & EducationIs your CVB marketing team scratching their heads over Meta’s latest rollout? The link limits are throwing a monkey wrench into our organic social media practices! Now that Meta has launched Meta One Business...
Stop Overthinking Video: Why Content Creation is Easier Than Ever
If you’ve been putting off video content creation for your business, you’re not alone. The mere thought of video marketing can trigger waves of creative paralysis. The biggest obstacles standing between your business and a thriving video presence? It’s overthinking...
On Our Radar | October 2026
The TwoSix team is back and ready to share what’s On Our Radar for October so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses Meta One, AI Visibility, The Instagram Algorithm, and more! Keep reading to...
5 Meta Audiences Every DMO Should Already Have Built
Meta would really prefer that you stop touching the targeting. Advantage+ is increasingly the default, manual controls keep shrinking, and audiences that used to function as relatively firm targeting boundaries are now treated more like signals Meta can use while it...
On Our Radar | September 2026
The TwoSix team is back and ready to share what’s On Our Radar for September so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses YouTube CTV, GA4 Engagement Rates, ChatGPT and Google Updates, Threads...
On Our Radar | August 2026
The TwoSix team is back and ready to share what’s On Our Radar for August so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses LinkedIn posting tips, Pinterest holiday ads, social media content on Google...
Beyond Performance+: Why Manual Pinterest Campaigns Still Matter
The positive platform is back! Pinterest is still a place where users search, plan, and find inspiration. It's also constantly evolving, introducing new tools that make advertising easier than ever. One of those tools is Performance+, Pinterest's AI-powered campaign...
What AI Inboxes Mean for Your Email Marketing
If you’ve been tracking the latest updates in email marketing, you know that AI is shaking things up. Tech giants are rolling out major AI features, like Google embedding Gemini into Gmail and Apple Intelligence bringing summaries, priority messages, and smart replies...