If you constantly find your self wondering how to use Google Analytics (CA), you are not alone. Although Google Analytics has been around for several years now, there are still many marketers that feel overwhelmed even just opening the platform. It is a key tool in learning more about your website and audience and how […]
You should get credit where credit is due. Unfortunately, “Dark Traffic” can be hidden from Google Analytics and website clicks that you drive from social media might not be showing up. Read on to learn everything you need to know about “dark traffic” and what you should do to combat it. First of all, dark […]
This week, we published the first website traffic analysis for the 50 official state tourism offices. The analysis was conducted by TwoSix Digital to benchmark and rank traffic to each tourism organization’s website. The analysis ranked each state by total traffic, average monthly visits, share of mobile vs. desktop and engagement factors like pages per […]
This year, the U.S. Travel Association will celebrate National Travel and Tourism Week May 5 through May 11. The week is an annual tradition set to celebrate not only the U.S. travel community but also to unite the different values that travel holds for the economy, businesses and personal well-being. Read more by checking out […]
A digital marketing strategy is primarily driven by the wants and needs of your audience. Knowing both what they want to see and what they need in order to create a conversion can help build a base for your digital strategy. Audiences are always changing, so it’s imperative to frequently check in and learn about […]
Since the launch of Instagram stories in 2016, they have been constantly evolving and have become a key part of a digital marketing strategy, now occupying prime real estate at the very top of the app home page. Although they’ve been around for a number of years now, community managers often ask about the feature’s best […]
Valentine’s Day is all about telling the people you love how you feel, right? What about the things you love? In celebration of the day of love, we asked tourism marketing professionals across the country to let us know why they LOVE working in tourism. Here’s what they had to say: 1. I love that […]