TwoSix Digital Blog
On Our Radar | March 2026
The TwoSix team is back and ready to share what’s On Our Radar for March so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses new YouTube features, Meta ads, Instagram TV, and more! Keep reading to find...
The Cookie Crumbles (Or Doesn’t), and the Data DMOs Actually Need Right Now
We've all been subjected to the most exhausting "will they or won't they" saga in digital marketing history. The perpetual, almost-dead third-party cookie. For years, Google had the whole industry scrambling. They were going to phase out cookies in Chrome by 2022....
On Our Radar Highlight – Bot Filtering Is Changing Your Email Data (Don’t Panic)
If your open rates suddenly dropped from 35% to 10% overnight… you’re not alone. Email platforms, including Mailchimp and Constant Contact, are rolling out enhanced bot filtering that removes “fake” opens and clicks. These bot engagements can be caused by security...
6 Things DMOs Can Do Right Now to Increase their AI Visibility
While ChapGPT popularized generative AI use for the average person in November 2022, it took a few years for most organizations to start noticing their organic search traffic dropping. For Destination Marketing Organizations specifically, in Q1 2025, data I compiled...
On Our Radar | February 2026
The TwoSix team is back and ready to share what’s On Our Radar for February so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses social media benchmarks, why your open rates are dropping, a new Meta app,...
On Our Radar Highlight – The “Ghost Traffic” that Distorted Your 2025 Reports
Did your traffic in GA4 jump at the end of December 2025? You’re not alone. Essentially every website got hit with bot traffic from China and Singapore — typically spiking right around December 15. It isn’t necessarily harmful; it just slipped through Google...
On Our Radar | January 2026
The TwoSix team is back and ready to share what’s On Our Radar for January so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses GA4 Ghost Traffic, Pinterest TV, ChatGPT Ads, and more! Keep reading to find...
2026 Email Marketing Trends
Email marketing isn’t going anywhere in 2026, especially for the tourism industry. Email marketing allows destinations to deliver personalized messages directly to interested, potential travelers. Sending email newsletters can increase bookings, drive repeat visits,...
The 10 Biggest Digital Marketing Trends of 2026
When it comes to digital marketing, 2025 has seen some major upheavals, like major drops in organic search traffic and the dominance of short-form video. Next year, these changes won’t reverse course, they’ll only get stronger, along with new hurdles. The old era of...
On Our Radar | December 2025
The TwoSix team is back and ready to share what’s On Our Radar for December so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses short-form content tips, the state of email report, "The Internet Wrapped"...