TwoSix Digital Blog
5 Meta Audiences Every DMO Should Already Have Built
Meta would really prefer that you stop touching the targeting. Advantage+ is increasingly the default, manual controls keep shrinking, and audiences that used to function as relatively firm targeting boundaries are now treated more like signals Meta can use while it...
On Our Radar | September 2026
The TwoSix team is back and ready to share what’s On Our Radar for September so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses YouTube CTV, GA4 Engagement Rates, ChatGPT and Google Updates, Threads...
On Our Radar | August 2026
The TwoSix team is back and ready to share what’s On Our Radar for August so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses LinkedIn posting tips, Pinterest holiday ads, social media content on Google...
Beyond Performance+: Why Manual Pinterest Campaigns Still Matter
The positive platform is back! Pinterest is still a place where users search, plan, and find inspiration. It's also constantly evolving, introducing new tools that make advertising easier than ever. One of those tools is Performance+, Pinterest's AI-powered campaign...
What AI Inboxes Mean for Your Email Marketing
If you’ve been tracking the latest updates in email marketing, you know that AI is shaking things up. Tech giants are rolling out major AI features, like Google embedding Gemini into Gmail and Apple Intelligence bringing summaries, priority messages, and smart replies...
On Our Radar | July 2026
The TwoSix team is back and ready to share what’s On Our Radar for July so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses ChatGPT ads, custom feeds on YouTube, AI and SEO in the email inbox, and more!...
On Our Radar | June 2026
The TwoSix team is back and ready to share what’s On Our Radar for June so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses early holiday promotions, Meta tools, Instagram Plus, and more! Keep reading to...
The Rise of AI Targeting and “Describe Your Audience” Inputs: Are Advertisers Losing Control or Gaining Performance?
AI-powered targeting and campaign “enhancements” are developing at a rapid pace. But are these developments truly enhancements? That depends on who you ask. While the automation provides efficiency, it often leaves advertisers wondering if they are being pushed to the...
On Our Radar | May 2026
The TwoSix team is back and ready to share what’s On Our Radar for May so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses YouTube livestreams, LinkedIn for AI visibility, long-form content on Instagram,...
Threads: The Secret Sauce for Your Digital Strategy
It can feel exhausting to keep up on the never-ending treadmill that is social media marketing. We have all spent years chasing the “perfect” Instagram grid, trying to keep up with every trending audio on TikTok before it went stale, and experimenting exactly when and...