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How to Claim Your Business on Google

Nowadays, the impact of Google on the tourism industry is constantly growing. Travelers are increasingly referring to Google Maps to figure out what’s around them – using it as a major influencer to make their travel decisions. This is exactly why it is important to make sure that your business is both listed on Google Maps and has a Google knowledge panel by being a verified Business on Google. Not only will being listed help people find you easier, but it will also increase your SEO by making sure your business shows up in search results! Check out our easy ,step-by-step guide on how to claim your business on Google. 

1. Make a Google My Business Account

The first step in appearing on Google Maps is to sign up for a Google My Business account. To create profile, you simply go to Google My Business and click “Manage Now.” Then, you add your business name in the search box.  

If the business is not claimed yet, you will click the “Manage Now” button to continue to set up your account 

If the business IS claimed, you will receive a notice saying that it has already been claimed, and you will need to request access to gain access to the Business account. 

2. Verify your Business 

Next, choose a verification method in order to verify your business. This can be done with phone, email or even by mail. Official verification can take a few days, but you can continue to update business settings while you wait.

3. Enter Necessary Business Information

Once you go through the process of requesting verification, you will be brought to the Google My Business dashboard, where you will add all of the necessary information in order for a visitor to find you on Google. To edit business information, navigate to the “Info” button in the left-hand menu. 

Important things to include: 

  • Business Hours 
  • Images of your business 
  • Business description
  • Your website 

4. What’s Next with Google My Business?

Now that you’re on the map (quite literally…) what’s next? First, check out the previews of what you look like on Google Maps and in search results to make sure you didn’t miss anything.

Once you’ve finished putting the final touches on your listing, you can start to use Google Posts to ensure your latest blog posts show up in search results. Plus, keep track of your Google Reviews, search activity and latest insights on Google searches related to your industry.

Finally, make sure you are consistently checking in on your Google listing and updating your post feed so users can see the newest results when they find you in their search results!

For more ways to stay up to date on the latest trends in travel, tourism, and digital marketing, be sure to follow us across social media at the links below or subscribe to our e-newsletter!


Key Elements to a Successful Partner Newsletter

If you are looking for a simple solution to making sure that your destination partners are staying updated on all of your destination happenings, we have the answer for you! Create a newsletter and consistent distribution schedule to effectively communicate with your partners regularly. Read on for a few key elements to your partner newsletter:

Before we get started, remember: this doesn’t have to be on the same distribution as your monthly leisure newsletter. It can be less or more frequent, depending on the peak season for your destination. 

1. Schedule

Before you do anything else, determine a regular distribution schedule for your partner newsletter that you can and will stick to! Think about events in your area that might be necessary to address or just how often you would like to be communicating with your partners. 

2. Contacts

Next, make sure that you have all of the emails of your area partners before getting started! Your updates won’t be much use unless they’re reaching the right people. If you don’t have these, try collecting them at your next partner event.

3. The Template

Once you’ve set your schedule and establish your partner email database, it’s time to build out your partner newsletter template. The template should be simple and easy-to-use since you will be using it on a fairly consistent basis. The template should consist of these main content elements: 

  1. An event run down for the coming month/week
  2. An educational or news article about travel or destination marketing best practices 
  3. Optional: Include one of your recent blogs if it is relevant to your partners 
  4. Include any possible ways that your partners can connect with community: do you have events coming up that they could sponsor or host? This is a great way to communicate those ideas 

Check out this great partner newsletter example from Pure Ludington

4. Keep Up the Good Work

Along with these major content elements, it’s important to  practice good email marketing habits like: 

  • Use intriguing, relevant, and different subject line and preview text in each email (with emojis!)
  • Change your header image periodically (seasonal works well)
  • Include social media links at the top and bottom of your messages 
  • Keep things clean and concise for your readers

When you are crafting your partner email, it is important to keep in mind that you are their main source for destination information. Being accessible and communicating the key events will allow your partners to be involved and will likely foster a positive relationship with them moving forward! For more tips and tricks on how to develop your digital marketing strategy for your destination, follow us across social media at the links below and subscribe to our e-newsletter

Looking to learn more about email marketing strategy for your destination? Contact us for more information about working with us!