TwoSix Digital Blog
On Our Radar | July 2025
The TwoSix team is back and ready to share what’s On Our Radar for July so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses Meta crackdowns on unoriginal content, Instagram allowing Google to index...
5 Interactive Email Ideas Every DMO Should Try
Good email engagement is constantly getting harder to achieve, but interactive content might just be the key to turning scrollers into clickers. According to Martech Advisor, “interactive email content increases the click-to-open rate by 73%”. For DMOs, adding simple...
AI Slop, Meta Madness, and the Battle for Human Creative
We've all seen the oversaturated, glowy, uncanny valley-rich images and videos flooding our feeds over the past year. You know, the ones your grandparents send to the family group chat of German Shepherds learning to parachute out of military planes or fishtank-lined...
On Our Radar | June 2025
The TwoSix team is back and ready to share what’s On Our Radar for June so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses AI advancements, Pinterest Summer Trends, Facebook Channels, Google's AI mode,...
On Our Radar Highlight – Google Ads Costs for Paid Clicks are Rising – Here’s Why
Emma Herrle Digital Marketing StrategistAdvertisers (including ourselves) have been seeing a noticeable climb in Google Ads’ costs per click, with the travel industry experiencing some of the sharpest increases. According to Wordstream’s Annual Industry Benchmark...
The Power of Vertical Video: How Authentic Storytelling Drives Destination Marketing Success
I grabbed a couple of friends and headed to Hocking Hills State Park for a few nights of camping and hiking in April. As a digital media lover, I was excited to use this as an opportunity to capture some photo and video content. The trails, waterfalls, and caves were...
On Our Radar | May 2025
The TwoSix team is back and ready to share what’s On Our Radar for May so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses AI search results, LinkedIn video, a new Instagram editing app, the power of...
On Our Radar Highlight – Is Organic Search Traffic Down Across the Board?
Nick Danowski Lead Content Strategist For the first time in almost a decade, Google has reported that they see more than 5 TRILLION searches on their platform annually. The last time Google gave the figure was in 2016, telling Search Engine Land that they...
The Generational Planning Divide: Millennials vs. Baby Boomers
From needing a travel agent to book a trip to spontaneously booking one because of a TikTok, trip planning has changed dramatically over the years. Today, blogs, social media, and AI are all making it easier for the average traveler to plan their next adventure....
On Our Radar | April 2025
The TwoSix team is back and ready to share what’s On Our Radar for April so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses new YouTube Shorts features, organic search traffic, the TikTok ban, new...