TwoSix Digital Blog
On Our Radar | September 2025
The TwoSix team is back and ready to share what’s On Our Radar for September so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses new YouTube features, how to optimize for AI search, Pinterest content...
Designing for Every Traveler: A Web Accessibility 101 Guide for Tourism
Earlier in 2025, the TwoSix team attended the Pure Michigan Governor’s Conference on Tourism. I attended a panel about accessibility in travel that discussed why it matters in the industry. And a couple of DMOs shared first-hand accounts of steps they’ve taken to...
On Our Radar | August 2025
The TwoSix team is back and ready to share what’s On Our Radar for August so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses Instagram reposts and map feature, GPT-5, AI's impact on SEO, and more! Keep...
5 Content Ideas for Your Fall Destination Marketing
Summer may be winding down soon, but that doesn’t mean your social media presence should too! Instead, we’re going to make the most of the shoulder season by leaning into one of the most beautiful times to travel, autumn. Peak colors are breathtaking but short-lived,...
On Our Radar | July 2025
The TwoSix team is back and ready to share what’s On Our Radar for July so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses Meta crackdowns on unoriginal content, Instagram allowing Google to index...
5 Interactive Email Ideas Every DMO Should Try
Good email engagement is constantly getting harder to achieve, but interactive content might just be the key to turning scrollers into clickers. According to Martech Advisor, “interactive email content increases the click-to-open rate by 73%”. For DMOs, adding simple...
AI Slop, Meta Madness, and the Battle for Human Creative
We've all seen the oversaturated, glowy, uncanny valley-rich images and videos flooding our feeds over the past year. You know, the ones your grandparents send to the family group chat of German Shepherds learning to parachute out of military planes or fishtank-lined...
On Our Radar | June 2025
The TwoSix team is back and ready to share what’s On Our Radar for June so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses AI advancements, Pinterest Summer Trends, Facebook Channels, Google's AI mode,...
On Our Radar Highlight – Google Ads Costs for Paid Clicks are Rising – Here’s Why
Emma Herrle Digital Marketing Strategist Advertisers (including ourselves) have been seeing a noticeable climb in Google Ads’ costs per click, with the travel industry experiencing some of the sharpest increases. According to Wordstream’s Annual Industry Benchmark...
The Power of Vertical Video: How Authentic Storytelling Drives Destination Marketing Success
I grabbed a couple of friends and headed to Hocking Hills State Park for a few nights of camping and hiking in April. As a digital media lover, I was excited to use this as an opportunity to capture some photo and video content. The trails, waterfalls, and caves were...