TwoSix Digital Blog
Happy Early Holidays: Your Guide to Holiday Advertising Planning
We’re seeing holiday decorations in stores before Halloween and hearing Christmas music right after. Some people love it, others hate it. Personally, I love putting my tree up on November 1st and getting into the holiday spirit early — and it seems more people are in...
On Our Radar | November 2025
The TwoSix team is back and ready to share what’s On Our Radar for November so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses email deliverability and content inclusions for 2026, Facebook's algorithm...
The Demise of Organic Clicks: How Travel Marketers Can Redefine Success
Instead of walking the aisles to find what you need, AI serves the answer directly to you. It’s the digital equivalent of curbside pickup. You get what you came for faster, but you skip the browsing that used to encourage discovery. This is what’s become of the...
On Our Radar | October 2025
The TwoSix team is back and ready to share what’s On Our Radar for October so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses potential updates to the Instagram feed, how to grow your Pinterest...
On Our Radar | September 2025
The TwoSix team is back and ready to share what’s On Our Radar for September so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses new YouTube features, how to optimize for AI search, Pinterest content...
Designing for Every Traveler: A Web Accessibility 101 Guide for Tourism
Earlier in 2025, the TwoSix team attended the Pure Michigan Governor’s Conference on Tourism. I attended a panel about accessibility in travel that discussed why it matters in the industry. And a couple of DMOs shared first-hand accounts of steps they’ve taken to...
On Our Radar | August 2025
The TwoSix team is back and ready to share what’s On Our Radar for August so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses Instagram reposts and map feature, GPT-5, AI's impact on SEO, and more! Keep...
5 Content Ideas for Your Fall Destination Marketing
Summer may be winding down soon, but that doesn’t mean your social media presence should too! Instead, we’re going to make the most of the shoulder season by leaning into one of the most beautiful times to travel, autumn. Peak colors are breathtaking but short-lived,...
On Our Radar | July 2025
The TwoSix team is back and ready to share what’s On Our Radar for July so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses Meta crackdowns on unoriginal content, Instagram allowing Google to index...
5 Interactive Email Ideas Every DMO Should Try
Good email engagement is constantly getting harder to achieve, but interactive content might just be the key to turning scrollers into clickers. According to Martech Advisor, “interactive email content increases the click-to-open rate by 73%”. For DMOs, adding simple...