TwoSix Digital Blog
How to Create an Effective Partner Listing Page
As a destination, your partners are a large part of your organization’s functionality. Partners help leverage the visitors experience by making your destination a must-visit location. This makes having informative, accessible, and detailed partner listing pages on...
How to Spark New Blog Topic Ideas
One of the essential parts of your marketing strategy is Blog Creation. Continually producing blogs can help generate a loyal brand following, increase traffic, and long term organic search sustainability – but after a while, your blog-topic ideas may start to run...
What Website Pixels You Need and How To Install Them
By now, you know you can find gold in your Google Analytics and how important the tool is for tracking the impact of your website. A pixel operates similarly: it’s an analytics tool that allows you gauge the effectiveness of ads, track actions on your site, and build...
How to Credit User-Generated Content
User-Generated Content (UGC) is a significant part of digital marketing strategies – especially within the tourism industry. UGC is any text, video, or image that is posted by a user unrelated to a brand or business. For destinations specially, UGC images and videos...
5 Questions with our Newest Team Member, Scout Holaday
We are excited to welcome our new Digital Advertising Strategist, Scout Holaday, to the TwoSix Team! Read on to learn more about her! 26: Welcome to the team, Scout! We are excited to have you on board. Tell us a little bit about yourself! Scout: First of all, to...
3 Reasons to Start Using Twitter Lists
Twitter has been an integral marketing tool for several years and with more and more users joining the platform every day, it’s easy to get lost amongst all of the content being pushed through. However, this mess can easily be cleaned up by using a native feature....
State Tourism Website Traffic Analysis | Q3 2019
Methodology The third of our quarterly state tourism website traffic analysis for the 50 official state tourism offices was published today. The analysis was conducted by the TwoSix Digital team to benchmark and rank traffic to each tourism organization’s website....
How to Decide What Events to Post about on Social
Events are major destination-drivers and a great way to spread awareness about them is by posting them across social media. Many destinations have several events going on in a single day, let alone over weeks and months. It's easy to get things muddled up in terms of...
Why Your Website Needs to Be Faster
We expect rapid results in our everyday lives. Nowadays, we have practically unlimited amounts of information at our fingertips. Consequently, if your site doesn’t load fast enough on mobile, users will go somewhere else. It’s that simple. But how fast, is “fast...
How to Generate More Traffic to Your Tourism Blog
Your tourism blog is one of the best ways to tell your story to consumers. Not only should you consistently update your blog to inform users about your destination and maintain sustainable SEO, but you should also be strategic about where you are distributing your...