TwoSix Digital Blog
On Our Radar | January 2026
The TwoSix team is back and ready to share what’s On Our Radar for January so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses GA4 Ghost Traffic, Pinterest TV, ChatGPT Ads, and more! Keep reading to find...
2026 Email Marketing Trends
Email marketing isn’t going anywhere in 2026, especially for the tourism industry. Email marketing allows destinations to deliver personalized messages directly to interested, potential travelers. Sending email newsletters can increase bookings, drive repeat visits,...
The 10 Biggest Digital Marketing Trends of 2026
When it comes to digital marketing, 2025 has seen some major upheavals, like major drops in organic search traffic and the dominance of short-form video. Next year, these changes won’t reverse course, they’ll only get stronger, along with new hurdles. The old era of...
On Our Radar | December 2025
The TwoSix team is back and ready to share what’s On Our Radar for December so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses short-form content tips, the state of email report, "The Internet Wrapped"...
Happy Early Holidays: Your Guide to Holiday Advertising Planning
We’re seeing holiday decorations in stores before Halloween and hearing Christmas music right after. Some people love it, others hate it. Personally, I love putting my tree up on November 1st and getting into the holiday spirit early — and it seems more people are in...
On Our Radar | November 2025
The TwoSix team is back and ready to share what’s On Our Radar for November so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses email deliverability and content inclusions for 2026, Facebook's algorithm...
The Demise of Organic Clicks: How Travel Marketers Can Redefine Success
Instead of walking the aisles to find what you need, AI serves the answer directly to you. It’s the digital equivalent of curbside pickup. You get what you came for faster, but you skip the browsing that used to encourage discovery. This is what’s become of the...
On Our Radar | October 2025
The TwoSix team is back and ready to share what’s On Our Radar for October so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses potential updates to the Instagram feed, how to grow your Pinterest...
On Our Radar | September 2025
The TwoSix team is back and ready to share what’s On Our Radar for September so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses new YouTube features, how to optimize for AI search, Pinterest content...
Designing for Every Traveler: A Web Accessibility 101 Guide for Tourism
Earlier in 2025, the TwoSix team attended the Pure Michigan Governor’s Conference on Tourism. I attended a panel about accessibility in travel that discussed why it matters in the industry. And a couple of DMOs shared first-hand accounts of steps they’ve taken to...