TwoSix Digital Blog
How to Decide What Events to Post about on Social
Events are major destination-drivers and a great way to spread awareness about them is by posting them across social media. Many destinations have several events going on in a single day, let alone over weeks and months. It's easy to get things muddled up in terms of...
Why Your Website Needs to Be Faster
We expect rapid results in our everyday lives. Nowadays, we have practically unlimited amounts of information at our fingertips. Consequently, if your site doesn’t load fast enough on mobile, users will go somewhere else. It’s that simple. But how fast, is “fast...
How to Generate More Traffic to Your Tourism Blog
Your tourism blog is one of the best ways to tell your story to consumers. Not only should you consistently update your blog to inform users about your destination and maintain sustainable SEO, but you should also be strategic about where you are distributing your...
How to Natively Schedule Posts on Instagram
Recently, Instagram users have been given the ability to publish and schedule Instagram posts directly from Facebook’s Creator Studio on desktop, making content creation and scheduling even more efficient than ever before! The update will even allow you to tag the...
State Tourism Website Traffic Analysis | Q2 2019
The second of our quarterly state tourism website traffic analysis for the 50 official state tourism offices was published today. The analysis was conducted by the TwoSix Digital team to benchmark and rank traffic to each tourism organization’s website. The...
5 Basics of Google Analytics
If you constantly find your self wondering how to use Google Analytics (CA), you are not alone. Although Google Analytics has been around for several years now, there are still many marketers that feel overwhelmed even just opening the platform. It is a key tool in...
How to Combat Dark Traffic in Google Analytics
You should get credit where credit is due. Unfortunately, “Dark Traffic” can be hidden from Google Analytics and website clicks that you drive from social media might not be showing up. Read on to learn everything you need to know about “dark traffic” and what you...
State Tourism Website Traffic Analysis – Q1
This week, we published the first website traffic analysis for the 50 official state tourism offices. The analysis was conducted by TwoSix Digital to benchmark and rank traffic to each tourism organization’s website. The analysis ranked each state by total traffic,...
TwoSix Digital Reflects on Why Travel Matters
This year, the U.S. Travel Association will celebrate National Travel and Tourism Week May 5 through May 11. The week is an annual tradition set to celebrate not only the U.S. travel community but also to unite the different values that travel holds for the economy,...
4 Scientific Reasons to Keep Social Posts Short & Sweet
One of the hardest writing skills to develop is conveying a point as concisely as possible. In the age of social media, this technique is even more important. After all, if you don't capture people's attention in the first few seconds, they're likely to scroll right...