TwoSix Digital Blog
A Facebook Halloween and Twitter’s Q3
A very Facebook Halloween Facebook is getting spooky for Halloween - but Snapchat may be the only one who should be scared. Facebook is allowing users to use animated masks - similar to Snapchat's animated filters - in Facebook Live. The company says a number of...
Facebook Secret Conversations, Marketplace
Secret Conversations quietly rolls out Back in July, Facebook mentioned it was testing out end-to-end encryption for its Messenger app. This would allow users to select the option for "Secret Conversations" and also give users the ability to select an expiration for...
Destination Marketing Case Study: Data Improves Paducah’s Entry Rate
Client: Paducah Convention & Visitors Bureau The Scope: TwoSix Digital developed and managed a Facebook ad campaign to drive entries into the Paducah Convention and Visitors Bureau summer sweepstakes in August, 2016. This ad campaign focused on the niche audience...
Olympics Social Video Views, Cuban Commercial Flights
Olympics Draw Massive Views The 2016 Rio Olympics games drew serious video views but, unfortunately for NBC, those views were on Facebook. While NBC cited millennials as a reason for the 15% dip in ratings from the London 2012 games, 59% of the 285 million unique...
Facebook Ad Preferences and Algorithm Updates
Facebook Ad Preferences Hone Interests New Facebook ad preferences available to Facebook users may seem detrimental at first - but let us explain. Facebook is using pictures to help users determine the kinds of content they want to see ads from - including travel....
Instagram Business Pages Rollout, Facebook Business Pages Change
Instagram Business Pages Now Available The big news this week involves those Instagram Business Pages we told you about a few months ago. Well, they're here! Several TwoSix Digital clients noticed the option to switch over to the new page through their page settings -...
Virtual Reality at RNC, Best Tourism Websites, Pokemon Go Fever
Virtual reality to be used to promote tourism at RNC TourismOhio plans on utilizing virtual reality headsets at this month's Republican National Convention in Cleveland. A large bus filled with virtual reality headsets will be parked outside the Quicken Loans Arena...
New Facebook Business Page Layout, Snapchat Memories
Facebook testing out new Business Page layout? If some reports are to believed Facebook is experimenting with a new Business Page layout. The changes will impact desktop and mobile views differently, but boil down to some small - but interesting alterations. Desktop:...
Twitter Unveils Dashboard, Facebook Debuts Slideshow
Twitter Dashboard A new app from Twitter - called Dashboard - could change the way social media managers use the platform and be a Hootsuite killer. The new app, unveiled this week is a free tool designed to let community managers easily engage with audiences,...
#PureMichiganEDU Tour a Success
Social Media Workshops Draw Hundreds TwoSix Digital recently completed a first of its kind workshop series for members of the tourism and hospitality industries in the State of Michigan. The team visited and presented a series of full-day workshops in Marquette,...