TwoSix Digital Blog
Trending at TwoSix: Social Media Budgets and Solo Travel
TwoSix Digital wants you to leverage social media to capitalize on travel trends because we care about your goals. Therefore, we hope you find valuable information and inspiration in this week's blog so you can apply them to your organization. Let's get going. Tip of...
Trending at TwoSix: Embed Codes, Mobile Marketing, and Visitor Spending
Today, a visitor expects to be able to plan and book their travels from their smartphone. We see this as a major opportunity within the travel, tourism, and hospitality industry. Therefore, we hope our clients stay up to date with our blog to discover new ways to...
Trending at TwoSix: Ask, Target, Optimize
The TwoSix Digital team has officially kicked off our very own content plan so we can bring you our knowledge and expertise throughout the week. The blog will dive deeper into the factoids we throw your way throughout the week, so let's get rolling. Tip of the Week:...
Trump Tourism and New Facebook App
Trump inspires travel searches Love him or hate him, President-elect Donald Trump victory on Tuesday has reportedly led to a surge in travel searches. People searching for one way flights to Canada jumped more than 1000% after Trump was announced as the winner. You've...
A Facebook Halloween and Twitter’s Q3
A very Facebook Halloween Facebook is getting spooky for Halloween - but Snapchat may be the only one who should be scared. Facebook is allowing users to use animated masks - similar to Snapchat's animated filters - in Facebook Live. The company says a number of...
Facebook Secret Conversations, Marketplace
Secret Conversations quietly rolls out Back in July, Facebook mentioned it was testing out end-to-end encryption for its Messenger app. This would allow users to select the option for "Secret Conversations" and also give users the ability to select an expiration for...
Destination Marketing Case Study: Data Improves Paducah’s Entry Rate
Client: Paducah Convention & Visitors Bureau The Scope: TwoSix Digital developed and managed a Facebook ad campaign to drive entries into the Paducah Convention and Visitors Bureau summer sweepstakes in August, 2016. This ad campaign focused on the niche audience...
Olympics Social Video Views, Cuban Commercial Flights
Olympics Draw Massive Views The 2016 Rio Olympics games drew serious video views but, unfortunately for NBC, those views were on Facebook. While NBC cited millennials as a reason for the 15% dip in ratings from the London 2012 games, 59% of the 285 million unique...
Facebook Ad Preferences and Algorithm Updates
Facebook Ad Preferences Hone Interests New Facebook ad preferences available to Facebook users may seem detrimental at first - but let us explain. Facebook is using pictures to help users determine the kinds of content they want to see ads from - including travel....
Instagram Business Pages Rollout, Facebook Business Pages Change
Instagram Business Pages Now Available The big news this week involves those Instagram Business Pages we told you about a few months ago. Well, they're here! Several TwoSix Digital clients noticed the option to switch over to the new page through their page settings -...