TwoSix Digital Blog
How and Why To Repurpose Evergreen Content
Have you ever wondered what happened to that absolutely killer blog post you wrote last year? You posted it across social media and integrated it into your ad strategy but have not mentioned it again. The answer is to recycle this content and use it again! Yes, that’s...
10 Essential Components of a Tourism E-Newsletter
E-newsletters are a key component to aid in travel planning for new or returning visitors. Whether it’s weekly, monthly, or quarterly, it is important to make sure that you create valuable content for your subscribers that they’ll want to open again. Check out these...
One Year Anniversary Q&A With Scout Holaday
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6 Steps To Create An Effective Monthly Content Calendar
Often underutilized but incredibly beneficial, monthly content calendars are the most efficient way to stay organized and get ahead on your social media strategy. These content calendars can help you create designated content themes and help determine posts to engage...
What Your New Subscriber Welcome Email Needs
Email marketing is one of the best ways to communicate with and keep in touch with your audience. However, one of the most effective ways to start the communication process is with a Thank You/Welcome email. A welcome email is your first impression to new subscribers,...
How to Create an Effective Partner Listing Page
As a destination, your partners are a large part of your organization’s functionality. Partners help leverage the visitors experience by making your destination a must-visit location. This makes having informative, accessible, and detailed partner listing pages on...
How to Spark New Blog Topic Ideas
One of the essential parts of your marketing strategy is Blog Creation. Continually producing blogs can help generate a loyal brand following, increase traffic, and long term organic search sustainability – but after a while, your blog-topic ideas may start to run...
What Website Pixels You Need and How To Install Them
By now, you know you can find gold in your Google Analytics and how important the tool is for tracking the impact of your website. A pixel operates similarly: it’s an analytics tool that allows you gauge the effectiveness of ads, track actions on your site, and build...
How to Credit User-Generated Content
User-Generated Content (UGC) is a significant part of digital marketing strategies – especially within the tourism industry. UGC is any text, video, or image that is posted by a user unrelated to a brand or business. For destinations specially, UGC images and videos...
5 Questions with our Newest Team Member, Scout Holaday
We are excited to welcome our new Digital Advertising Strategist, Scout Holaday, to the TwoSix Team! Read on to learn more about her! 26: Welcome to the team, Scout! We are excited to have you on board. Tell us a little bit about yourself! Scout: First of all, to...
Check out our new articles:
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On Our Radar Highlight – What 2024 Taught Us: 3 Key Trends for Digital Destination Marketing in 2025
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On Our Radar – November 2024
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On Our Radar Highlight – Artificial Intelligence Use in Travel & Tourism: Generating Itineraries
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On Our Radar Highlight- OpenAI Announces SearchGPT Prototype: RIP Google?
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TwoSix on Tour
March 20-22 | Brian Matson will be attending the Indiana Tourism Conference and presenting a Digital Marketing Workshop.